Working Together
The JoJo White Foundation is partnering with Kraft Foods Inc. because it will be mutually beneficial for both. The mission statements for both Kraft Foods and The JoJo White Foundation relate and work closely with one another. Part of Kraft Foods Inc. mission statement involves enhancing its contributions to society. This works will with the foundations mission to promote community involvement among youth minorities. By becoming partners, both will be working together to promote and enhance their assistances to the Boston community.
Another similar area between the two partners is the idea behind promoting a healthy lifestyle for all consumers. Kraft accomplishes this by providing the community with better and more nutritional food. The JoJo White Foundation promotes a healthy lifestyle by giving the scholarships to youth that are continuing to pursue their athletic career at the collegiate level. Working together, Kraft will promote the nutritional aspect of a healthy lifestyle while the foundation will promote the physical aspect through sports.
Kraft is always looking to evolve the way they do business and by partnering with a new non-profit organization, they are evolving in just that way. Kraft is already in a professional sports market being that the owner of Kraft is also the owner of the New England Patriots of the NFL. By partnering with The JoJo White Foundation, Kraft will be entering into another professional sports league but still keeping it local in the Boston area. The partnership with The JoJo White Foundation will only better benefit and evolve the way Kraft does business.
Another similar area between the two partners is the idea behind promoting a healthy lifestyle for all consumers. Kraft accomplishes this by providing the community with better and more nutritional food. The JoJo White Foundation promotes a healthy lifestyle by giving the scholarships to youth that are continuing to pursue their athletic career at the collegiate level. Working together, Kraft will promote the nutritional aspect of a healthy lifestyle while the foundation will promote the physical aspect through sports.
Kraft is always looking to evolve the way they do business and by partnering with a new non-profit organization, they are evolving in just that way. Kraft is already in a professional sports market being that the owner of Kraft is also the owner of the New England Patriots of the NFL. By partnering with The JoJo White Foundation, Kraft will be entering into another professional sports league but still keeping it local in the Boston area. The partnership with The JoJo White Foundation will only better benefit and evolve the way Kraft does business.